Wednesday, December 7, 2022
HomeEducationAggressive Linking: How to Use Inline Links to Lower Bounce Rates and...

Aggressive Linking: How to Use Inline Links to Lower Bounce Rates and Increase Page Views

One of my goals as a search marketer is to get visitors interested and keep them interested. I want people to find my sites, spend time reading the content, click around, dig deeper into the site, do certain things, and then buy something.

Bounce rates and page views are two of the most important performance metrics I use to measure how interested visitors are in my site. A site with a high bounce rate and few page views means users didn’t like what they saw, which is a sign that something is wrong with the site.

High bounce rates and low page views can be caused by things like bad content, slow load times, confusing site architecture, and a lack of visual cues. Bounce rate is also related to another important metric, dwell time, in close way.

Another problem could be a lack of inline links, which are contextual links in the same sentence or paragraph.

In the next section, I’ll talk about how aggressive internal linking can make your visitors stay on your site longer and make them less likely to leave.

Want Visitors to Stay? Give ’em More, More, More

I’m convinced that if you give people good information, they’ll want even more. Inline links are the best way to lead users to deeper content. Inline links are more likely to get people to look deeper into your site than navigation links and breadcrumbs.

You get people to come to your site with:

Curiosity: Inline links make people want to know more. When that happens, users can click on something they want to know more about right when they’re thinking about it. Anchor links are so interesting because they can be used right away.

Clickability: When you use inline linking, you can make anchor text that is very specific. Also, adding title attributes with keywords and a call to action makes links more relevant, which makes them more likely to be clicked. The combination of text and title makes it more likely that people will click on the link.

Predictability: Inline links have paths that are easy to see. So that users don’t have to guess what they’ll find when they click on the link. If your anchor text is clear, it will lead to what I call “confidence clicking.”

Use inline links if you want people to stay on your site longer and look at more pages. The more there are, the better. Link a lot and in a pushy way. Link like your life depends on it!

Plan an Adventure: Make a Map of Your Keywords

Smart keyword mapping is the process of assigning targeted search terms to pages on your website that are relevant to those terms.

For example, if you have a site about birds, your main keyword would be “birds,” one of your secondary keywords would be “owls,” and your tertiary keywords would be “Barn Owls,” “Great Horned Owls,” and “Snowy Owls.” You would then give each hierarchical level head, mid-tail, and long-tail keywords, like this:

Aggressive Linking

You now have a simple way for your users to find their way around your site. You can put all of your website’s keywords on the right pages and start linking to other parts of your site with anchor text.

Also, if you and a lot of other people are working together on a large site, a keyword map makes sure that all of the inline links are the same for everyone.

The Moral of the Story is: Forget Passive. Be Aggressive!

If you want people to spend more time on your website and find deeper content, you need to give them a reason and a way to do so. One of the best ways to lead users further and get them to stay longer is to use aggressive inline linking based on a well-structured keyword map.

When people click on your anchor links and go deeper into your website, it shows that they are interested in the topic and want to know more about it. Send them to good content and earn their trust, and your bounce rates will go down and page views will go up.

Also Read:

Aaron Rigby
Aaron Rigby
I'm a skilled writer who puts my heart and soul into my work. I've been working as an author at a news degree for the last 2 months. I love to spread my knowledge, which I gain through newspaper magazines and the internet.


Please enter your comment!
Please enter your name here

Most Popular

Recent Comments