Keyword research is a must if you want to get more people to visit your site. It helps you write the best content so you can get more traffic from organic search results.
The problem is that it can be hard to find the right keyword research tool, especially if you are new to SEO (Search Engine Optimization).
In this article, we’ll talk about the top keyword research tools that experts use to get more people to visit their websites.
What is a Keyword Research Tool?
A keyword research tool helps you find ideas for topics that people are looking for on Google, Bing, Amazon, and other search engines.
This helps you come up with ideas for content that your customers want to see. Then you can plan your content strategy so that your blog posts and landing pages cover those topics.
Keyword research tools also let you see which seed keywords and long-tail keywords your competitors are ranking first for. Then you can make your content better to focus on those keywords and steal their traffic.
Note from the editor: For the best ranking improvements, we recommend using the All in One SEO plugin for WordPress along with one of the keyword research tools below.
So, let’s look at some of the best keyword research tools you can use for SEO.
Which are the Best Keyword Tools for SEO?
To do keyword research and raise your SEO ranks, use SEMrush, a comprehensive SEO toolkit. You can enter a keyword into the Keyword Overview tool to receive a complete picture of all you need to know.
This includes the number of times the term is searched each month (monthly search volume), as well as other information like the Trend, which shows whether the keyword is getting more or less popular.
As you continue to scroll down, you will notice a useful list of additional related phrases you might want to utilize as well as a list of organic search results, allowing you to evaluate how your competitors are performing for the keyword. Check out Google Ads using that term for PPC advertising as well (pay-per-click ads).
Any competitor’s website can also be entered in the Domain Overview to display its organic search keywords, keyword information, and other organic traffic metrics.
You can view pertinent keywords, the search engine positioning systems (SERPs) of your competitors, the traffic value (CPC), and more by selecting the Organic Research tab.
Additionally integrated with the All in One SEO plugin, SEMRush enables you to discover more associated keywords directly from WordPress.
Even the search volumes and trends are displayed directly on the screen. Then, with a click of a button, you can include the keywords in your writing.
SEMRush is considered the best keyword research tool in the world by all of the top marketers. You can use their complete toolkit to assist with social media, digital marketing, content marketing, and more.
The majority of other keyword research tools operate somewhat differently from AnswerThePublic. Although you may also view the keywords in a list or download an a.csv file with the findings, they provide the keywords in a nice visual way.
This is a terrific tool to try if you’re just getting started with SEO and keyword research because you don’t even need to establish an account to use it. Simply enter your search and see what results appear.
The auto-suggest and autocomplete functionalities of Google and Bing form the foundation for AnswerThePublic’s keyword results. Any of these keywords can be clicked to perform a Google search; a new tab will open.
This will display the material that is ranking for those keywords along with any featured snippets.
Bloggers should use AnswerThePublic’s free version. However, if you frequently conduct keyword searches, you’ll require their pro plan.
Neil Patel’s free tool Ubersuggest provides search volume information, keyword recommendations, a sense of how challenging it will be to rank for a given phrase, and more.
You may view a table showing the top 100 Google results for that term, along with estimates of visits, the number of backlinks, a domain score, and the total amount of social shares, in addition to viewing a ton of suggestions for comparable keywords.
The content relevant to your keyword is also displayed under “Content Ideas,” along with the number of shares on Facebook and Pinterest and expected monthly views.
You may access more keyword ideas, daily rank tracking, and customized SEO suggestions by logging into Ubersuggest with your Google account. Additionally, UberSuggest has a Chrome addon that might enhance your productivity.
Another well-liked keyword research tool with characteristics comparable to those of SEMrush is Ahrefs. You can find keyword suggestions using Ahrefs’ keyword explorer by entering a keyword in the search box. A long list of keyword suggestions will then appear.
To generate fresh content pieces that target keywords associated with such topics, you can utilize Ahrefs to see the keywords that your competitors are ranking for (but that you are not).
Seeing new keywords and term moves in search queries is another good competitive intelligence feature that Ahrefs offers.
Several additional helpful tools are now available from SEMrush and Ahrefs, including reports that reveal any broken links on your website and PPC keywords for Adwords.
5. Google Keyword Planner
The purpose of Google’s Keyword Planner is to help advertisers that want to run their ads on Google. Nevertheless, it’s still a helpful SEO tool, and unlike other premium tools, this one is accessible for free.
You’ll need a Google Ads account to access it. You don’t have to run an active campaign or make any payments; all you need to do is start one if you don’t already have one and submit your payment information.
Once you’ve logged into your Google Ads account and have access to the Keyword Planner, you can type in any keyword to obtain data on its (roughly) monthly search volume. A lengthy list of similar keyword suggestions will also be displayed, which you can scroll through or save.
6. Long Tail Pro
Long Tail Pro displays a summary of statistics about your keyword, similar to the majority of premium keyword tools, with an emphasis on how you compare to your rivals on Google’s first page of results.
It may be used to check out the top search engine results for your keyword so you can see how you stack up against the competition.
You can also add particular keywords that you want to monitor, allowing you to follow changes in your content’s position for those keywords over time.
Serpstat is another top-notch tool for keyword research.
You may quickly check the top Google results for your query using Serpstat. The post from IsItWP is featured in both first and second place in the screenshot below because these results include the website that appears in the featured snippet (if any) as the first result.
You may also view a ton of information about your rivals for that keyword, along with a gauge of their visibility (the higher the number here, the more visitors they likely receive).
With SpyFu, you may research your competitors’ most lucrative terms to learn from them (and their ads too).
Without even logging in, you can use it without charge. You may see the results right away by typing the URL of the website you want to visit into the search bar. You’ll need to create a free account and log in if you wish to browse more than one website.
SpyFu gathers historical data so you can examine how the rankings for specific keywords have changed for your website or the website of your competitors. You can contrast your website with other websites in your sector. Here’s a comparison between other websites covering related themes and Moz’s website.