Marketing is fundamentally about identifying consumer wants and explaining to clients how the goods or services your company provides will satisfy those needs. Establish a relationship with them to increase brand loyalty.
Studying for a marketing degree will teach you how to analyze customers and competitors, build a marketing plan, and understand the commercial and economic background of marketing. Or you may focus on a certain field, like fashion branding or internet marketing.
What Marketing Degrees Can You Study?
Combinations with business or specializations in specialized fields are available for marketing undergraduate degrees, such as:
- Agri-Food Marketing with Business BSc
- Business Management and Marketing BA
- Digital Marketing BSc
- Fashion Communication and Promotion BA
- Marketing BSc/BA
An integrated foundation year, a professional placement year or a year abroad are all potential options.
What Do You Need to Get a Marketing Degree?
Entry requirements for undergraduate marketing degrees typically range from 96 to 168 UCAS points. Not all universities base their offers on UCAS points, and some programs may have lower or higher criteria. Qualifications may include:
- A Levels: AAA–CCD
- BTECs: DDD–MMP
- Scottish Highers: AAAAB–BBBC (Advanced Highers: AAA)
- International Baccalaureate: 37–28
Some good things to have studied are:
- If you haven’t taken Maths at A Level, you may need good GCSE grades (or the equivalent)
- General studies A Level might not be taken.
Experience that would make your application look good:
- Work experience or shadowing in a large company’s marketing department or a marketing agency
- Helping a charity with their communications or events as a volunteer
- Online courses or Massive Open Online Courses (MOOCs) can help you learn more about the areas in which you want to specialize.
- You can learn more about marketing by reading books, and magazines, going to websites like the Chartered Institute of Marketing, listening to podcasts, or watching videos.
What Does a Degree in Marketing Teach?
Modules that are often taught in this field include:
- Consumer-brand connection
- The study of consumers
- Use data to make business decisions
- Digital marketing
- Global Marketing
- Principles of management for marketing communications
- Marketing for social good
- Understanding how business works and how the economy works
How Are You Going to Be Judged?
Depending on the module, courses are graded in several different ways, such as:
- Case studies
- Group presentations
Why Study Marketing?
This degree is for you if you are interested in business, psychology, or social studies. Marketing is interesting to a wide range of students because it covers everything from market research to advertising.
Skills needed for your job:
- Knowing how customers act, how to run a business, and what the business world is like in general
- Specific skills like how to divide customers into groups, analyze competitors, come up with a marketing or branding plan, and use digital marketing, social media, and print advertising.
- Ability to come up with creative ideas and communicate them in a clear way
- Creative ways to solve problems
- Critical thinking and being an entrepreneur
- Interpersonal and teamwork skills
- Leadership, organization, and planning for the future
Accreditation for professionals:
- The Chartered Institute of Marketing (CIM) can give degrees a seal of approval that can lead to professional qualifications.
- Digital Marketing Institute (DMI) and Institute of Direct Marketing (IDM) can also accredit degrees (IDM)
How Much Do Graduates in Marketing Get Paid?
Marketing graduates can expect to make between £18,000 and £23,000 in their first job. Mid-career, a brand manager could make an average of £45,000, while a digital marketer or another specialist could make up to £50,000.
Taking on more managerial responsibilities will help you make more money. In large companies, jobs like marketing director or chief marketing officer pay between £100,000 and £144,000.
What Jobs Can You Get if You Have a Degree in Marketing?
There are marketing jobs in every industry you can think of, and specializations can lead to a wide range of careers. If you want to do business in more than one area, your skills and knowledge will help you do that. For some jobs, you’ll need more training. Some jobs could be:
- Brand manager
- Business development manager
- Event manager
- Market researcher
- Marketing director
- Media buyer
- Media planner
- PR officer
What Are the Options After College?
With a postgraduate degree in marketing, you can choose to focus on a certain area. At the postgraduate level, some examples of taught master’s and research degrees are:
- Business with Marketing MSc
- Digital Marketing MSc
- International Marketing MSc
- Strategic Marketing MSc
- User Experience and Service Design MA