You spent a lot of time and effort creating a polished and successful website. Then, perhaps, you devote even more effort to creating a social media campaign with tons of engaging material that your potential clients are sure to appreciate.
You even read my earlier article on Zapier and made improvements to your Google My Business profile; my goodness, that thing really shines now. So how do you get your potential clients to see all of this gorgeous marketing artwork?
Gaining more organic search traffic is the goal shared by all business owners, including SaaS CEOs, carpenters, hairdressers, and bespoke slime producers.
We struggled for years before I figured out my go-to tactic: locating low-competition search terms (keywords that not many other businesses are going after).
We at MaxTour use these keywords, which SEO tools tell us have minimal importance, to send thousands of visits to our website each month.
How to Use the Google Search Bar to Find Keywords
Google is where I find most of my keywords. That’s it, then. Just me, my laptop, and a bar that says “Google Search.” The goal is to find keywords with low competition that are related to the product or page I’m trying to promote at the time.
Once I find the keywords, I write blog posts about them and link back to the target pages. So, we show that we know a lot about the subject and get people to go from our blog posts to our product pages. Win-win.
Here’s what I mean. We’re trying to get the word out about our Hoover Dam Tours category page this quarter. So I typed “are there tours of the Hoover Dam” into the search bar, and Google suggested a few answers. I clicked on “Are Hoover Dam Tours Good?” because it looked interesting.
Bam! This first search result is just what I’m looking for. This search term could bring in a lot of people. Why? Because it’s a question that forums answer (think: TripAdvisor, Quora, Reddit, etc.).
Most of the time, forums don’t try to outrank each other in search results for a single thread. So, if a forum is the first search result, it’s likely that no one else is really trying to beat us for that top spot. You can take that nice prize right away.
You can also see that the title of the top search result for this query is missing “are” and “good.” Even better. This tells me that a title that exactly matches the search term has a good chance of getting to the top.
My plan is to write a blog post with the exact title “Are Hoover Dam Tours Good?” I should have a good chance of getting to page one, if not the top spot. Did you think it could be that simple? Now, aren’t you glad you read my article on TED Ta—um, Zapier?
How to Use People Also Asked to Find Keywords
The next thing I look at is the section called “People Also Ask” (PAA). Google is telling you with these questions that, yes, people do search for them.
If I click on the first PAA entry from that same search, voila! Another question was answered by a forum (again, TripAdvisor, which makes sense since I work in the travel business).
This seems like a term that should be easy to rank first for, so I add it to my list of blog post topics. This is great for SEO, and it helps answer questions that my potential customers might have. Everybody’s happy.
This is how I’ve found some great keywords that SEO tools say don’t have much or any search potential. Semrush told me, for example, that the keyword “why is circus circus so cheap” is only searched 10 times a month.
Using my Google Search strategy, we decided to write a blog post with that keyword in the title. Now, on average, almost 500 people click on that page every month. Proof:
If you keep clicking on the last item in the list, a few more questions will show up in the “People Also Ask” section. After a while, the questions won’t have as much to do with your subject.
Then you can start over with a different keyword and go through the whole process again. And if you don’t know where to start again with keywords, the questions in “People Also Ask” might give you some ideas.
How to Make the Most of Your Google Search Keyword Strategy
Here are some ways to make the most of this strategy:
- Compare yourself to forums. When looking at keywords, it’s a good idea to find questions that forums answer a lot. This strategy has worked well for us a lot of the time.
- Check to see if the title tags are different. If you can get your title tag to match the search query exactly, your low-competition keyword post should rise to the top.
- Don’t worry about how often people search. Some of these keywords and questions may only get you a few clicks per month, while others can get you thousands. When we write our posts, we don’t think about how often people search for them. Instead, we try to find as many targets as possible and pump out high-quality content. If you write a lot of content, you’re bound to find some great keyword gems.
- Rewrite what you have. We go through our content about once a year and add any new information that might help our readers. When we update the post’s content, including the date it was published, we often get a nice boost in traffic, most of which comes from Google Discover.