To have a good SEO strategy for your website, you need to know the difference between an internal link and an external link and how they can help your SEO strategy.
Using relevant internal and external links on your site will help it show up and rank higher in search results.
Internal Links vs. External Links
Internal links are links on one page of your site that take the reader to a specific page on your site. An external link, on the other hand, is a link that takes the reader to a reputable page on a different website.
External links may seem strange, since you don’t want your customers to click on links that take them away from your site.
But linking to trustworthy content (from authority sites, not spammy sites) makes you look like an authority and helps Google figure out what your content is about for SEO.
It’s important to remember that other sites for other businesses can also link to your website from their own pages. If you write a blog post with useful information, for example, another company may link back to that URL as a source for their own blog.
This is also sometimes called a “backlink.”
These two kinds of links to your site are very important because they help you move up in Google’s search results.
What are the Benefits of Internal Links?
Internal links help people spend more time on your website. All together, they give the user a good time. This could make them more likely to buy something or follow you.
These links are easier for people to find and give your pages and site as a whole more credibility. Most of the time, internal links are used as a call to action.
For example, they might tell a viewer to click on an internal link to read more about a topic or learn more about it, or they might ask a viewer to contact you or set up a visit.
Adding internal links to your site can help search engines find and rank it better. Anchor text, which is the text of the link, should be a keyword that is both specific and descriptive. This will help a search engine bot “crawl” or understand your page and its context better.
Bots can also use internal links to find other pages on your site. A page will be properly indexed if it is easy to move around on, both for people and for search engine bots.
This means that the page will be added to a search engine’s list of web pages, making it possible for people to find your site.
What are the Benefits of External Links?
The number and quality of the outside links you use are important. Adding high-quality, trustworthy links to your pages will help your website’s credibility. Adding low-quality, spam links, on the other hand, will hurt your site.
Linking to other sites won’t hurt your page rank as long as you link to relevant content on authoritative sites.
A link to a page on another website is more valuable if it leads to a page that is popular and related to the content on your website.
Your website’s credibility will also go up if it has useful links to other sites. This is because these links will give visitors references.
When you link to another site, that site will know that you are linking to them. Then, they are likely to link back to your site in their own content.
External links, also called “outbound” links, are links from other websites to yours. They help your site’s credibility because they show that your content is useful.
External links are a great way to reach out, make connections in the world of content and digital marketing, and spread your content.
This kind of external link is a great way to get free traffic to your website and, as was already said, is a key part of Google’s search algorithm.
NoFollow and DoFollow Links
Note to webmasters: The term “no-follow link” means that, even though it sends referral traffic to your page, the search engine doesn’t really care about it.
This is part of an SEO plan if a site is worried about having too many links to other sites and wants to avoid getting penalized. This is a common method for high-authority sites that have a lot of links to other websites. But don’t use a “nofollow” link for links inside your site.
Do-follow links, on the other hand, tell a search engine to follow both the link and the site it leads to. This is called “link juice.”
Link juice is a term for a page’s authority, which is based on how many links point to it, whether those links come from inside or outside the page.