In search engine optimization, the number of times a keyword is searched for is a useful metric (SEO). It means how many times a certain keyword is looked up in a certain amount of time.
You should think about keyword search volume whether you’re building a new website, making a pay-per-click (PPC) marketing campaign for your Google AdWords account, or doing keyword research to get more organic traffic to your existing website so you can get new customers.
The guide below gives you more information about what keyword search volume is and how you can use it to improve your SEO.
What Is Keyword Search Volume?
The number of times a certain keyword is searched for in a certain amount of time is shown by its keyword search volume.
Professional SEO marketers will look at the average number of searches for a keyword over a set amount of time to figure out how popular and competitive it is. Then, based on this information, they can decide what keywords are most likely to get people interested and drive traffic.
93% of online trips start with a search engine, according to studies. Who knows where their search queries will take them from there? But for people who work in marketing, a well-thought-out plan for search engine marketing can help point users in the right direction.
How Do Keywords Work?
Googlebot and other search engine crawlers use keywords to figure out what a page is about.
The bots can then add the page to the search engine database in the right way. So, when a user types in a keyword, the search engine includes the page in the user’s search engine results pages (SERPs).
An important part of on-page SEO is using relevant keywords.
But keep in mind that you can’t just put a few keywords on a page and expect it to rank. You need to write high-quality, useful content about your chosen keywords.
What Is a Good Keyword Search Volume?
Like everything else about SEO, it depends.
The easiest answer is to try to get 100–1,000 searches per month at least. But we’ll talk about a few things below that will help you figure out if a keyword is a good choice for you.
“Good” is a subjective word, but we can say that it’s all about finding a good balance.
Here are some things that will affect how you choose your keywords:
- The number of keyword searches may change based on the industry.
- You want enough volume without rates that are too low.
- If you use keywords that aren’t often looked up, people might not find your content.
- If you use keywords that get a lot of searches, you might have to compete with bigger sites.
- Your research should take into account how big your site is and how much money you have.
- If you have a big budget and run a corporate website, you may be willing to spend more on keywords that are very competitive to keep your edge.
You’ll want a good mix of low-volume and medium-volume keywords to get a good search volume for your keywords. This can help you compete in SERPs with a narrower topic and keywords that aren’t too hard to rank for.
For example, you can focus on keywords or phrases that get 100–1,000 searches per month, as well as keywords that get 10,000–100,000 searches per month. It also depends on the type of business and how competitive each keyword is.
If your site doesn’t get a lot of traffic—thousands or millions of visitors a month—it may not be in your best interest to go after keywords with 100,000 to 1,000,000 searches per month.
How to Find Monthly Search Volume for Keywords?
You can sort your list of given keywords by things like click rate and volume, among other things. Click “Volume” to search by volume.
Semrush has even more tools that can be useful, such as the Keyword Overview tool. This gives you more information, like the difference between localized and global volume, the difficulty of the keyword, and the results on the SERP.
When we see a keyword like “vintage pinball,” you can expect to see the following:
How Do You Find Keywords?
Search engines may be built on algorithms, and bots may crawl websites to determine SERPs results, but SEO is all about meeting the needs of real people.
When choosing good keywords, it’s important to think about the intent, which is also known as keyword intent or search intent. When someone types certain words into a search engine, what do they hope to find?
To rank well in the SERPs, you need to understand what the user wants. Say you have a website that lists the best restaurants in Greensboro, North Carolina.
You would want to use SEO keywords that are relevant to people in this area. For example, people who actively search for restaurants in Greensboro will see the results, but people who aren’t in Greensboro won’t.
So how do you find the right keywords to target? There’s no need to guess. As with most SEO tasks, there are tools that use data to help guide the process.