What is Long Tail Keyword?
Visitors are more likely to utilize long-tail keywords, which are longer and more specialized keyword phrases, when they’re near to making a purchase or when they’re utilizing voice search.
Compared to short or “head” keywords, most long-tail keywords have a lower search volume. At first, they seem a little counterintuitive, but if you know how to use them, they may be quite useful.
How Do Long-Tail Keywords Work?
Consider the following scenario: If your business sells classic furniture, it’s unlikely that your pages will ever show up near the top of an organic search for “furniture” due to the high level of competition (this is especially true if you’re a smaller business or a startup).
However, if you specialize in something like modern art deco furniture, then keywords like “modern Art Deco-influenced semi-circle lounge” will consistently lead you to customers who are shopping for that particular product.
Utilize our Free Keyword Tool to discover your ideal long-tail keywords.
Managing long-tail keywords simply involves improving communication between your company and the clients who are already in the market and actively looking for what you offer.
What are the chances that you will click through to a sale if you Google the phrase “sofa” (a highly general search commonly referred to as a “head term”)? However, if you search for “elm wood veneer day-bed,” you’ll likely find exactly what you’re searching for and be willing to pay right away.
Using a long-tail keyword will result in less traffic than using a more popular one, but the traffic you do get will be better because it will be more devoted, focused, and eager to use your services.
Regarding Long-tail Keywords, the 80/20 Rule
The term “long tail” is a figurative representation of the distribution graph’s shape. If we were to plot the most popular keywords throughout the entire internet, a few words and phrases (Facebook, sex, Justin Bieber) would garner a significant amount of searches.
The “head” of the dragon, those keyword search terms, represent a startlingly little portion of all searches—between ten and fifteen percent, depending on how you count—but here’s the shocking part.
Approximately seventy percent of page views are the direct result of long-tailed keywords, which make up an additional fifteen to twenty percent of searches. It’s a Chinese dragon, and the tail never ends.
Long-Tail Keyword Research: Attracting the Right Users
Shorter keywords can face stiff competition for results, but they also risk sporadic visits and minimal return on investment.
By using long-tail keywords wisely, you may attract precisely the audience you’re after and bring them far closer to the point of purchase than your less knowledgeable competitors.
You may get less traffic overall, but your return on investment will be proportionately much higher.
Less Competition = Lower Costs
Long-tail keywords are useful for companies that want their content to appear in Google’s organic search results, but they may be even more useful for advertisers conducting paid search marketing campaigns.
That’s because there is less competition when you bid on long-tail keywords, therefore the cost per click will certainly be lower.
Your AdWords campaigns can get higher ad ranks on pertinent searches without making you pay more per click by focusing on longer, more precise long-tail keywords.
Finding a dependable, sustainable supply of long-tail keywords that are appropriate for you and your niche is the trick. Surprisingly, the majority of keyword suggestion tools ignore this robust category, concentrating solely on the dragon’s head and disregarding its body.
How to Find Long-Tail Keywords
With the use of WordStream’s free keyword research tool, long-tail keywords are simple to find. Enter the word you wish to look up here:
The top 10 most used terms are returned by the tool. To receive the entire list of long-tail keyword phrases for free, simply enter your email.
Your marketing efforts will benefit from using long-tail keyword variations since they will perform better in searches, attract more qualified search visitors, and have lower cost per clicks.
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