You’ll need to consider more than just your on-page SEO strategy if you want your website to rank on Google and improve the organic traffic to your company.
One of the key components of an effective SEO plan is off-page SEO. We’ll explain what it is, how it operates, and how to utilize it to improve the visibility of your website.
What Is Off-Page SEO?
All SEO strategies that don’t require changing or adding content to your website are referred to as off-page SEO.
In the past, people frequently confused “off-page SEO” and “link building,” however there are a variety of off-page SEO strategies you may apply, such as:
- Brand building
- Citation building
- Content marketing
- Social media, and more.
These strategies improve your website’s authority, trust, and relevancy while also assisting visitors and search engines in better understanding it.
Why Is Off-Page SEO Important?
Consider off-page SEO as increasing the domain authority of your website. Without it, your website might have trouble outranking those with more authority.
Because search engines view websites with higher authority as being more reliable, relevant, and trustworthy, they tend to rank higher than those with low or no authority.
You want to tell search engines that a lot of people use, recommend, and share your website. Links are one way to demonstrate this, but link building cannot be your sole priority. Let’s look at a handful of the numerous additional off-page SEO strategies you may apply.
13 Off-Page SEO Techniques that Work
Let’s take a look at 13 different off-page tactics you can use to grow authority and organic search traffic:
- Link Building
- Brand Building
- Content Marketing
- Local SEO (GMB and Citations)
- Social Media
- Influencer Marketing
- Guest Posting
- Content Syndication
On-Page SEO vs. Off-Page SEO
What is On-Page SEO?
Consider some of the most fundamental SEO strategies:
Including keyword phrases in your page title and copy
The meta description can be improved to stand out in search engine results pages (SERPs)
The basis for on-page SEO is HTML coding and alt tags.
By facilitating the interpretation of the page by search engine bots and providing end users with a sneak peek of what they will see when clicking through from the SERP, all the steps taken immediately within your website can help it rank higher in search results.
It also considers the performance of the page, the structure of the information, and the quality of the content overall.
Off-page SEO Factors:
The most important aspect of off-page SEO is without a doubt the quantity and caliber of backlinks pointing to your website. Google gives your site more domain authority when more websites link to your content, which improves your position.
Due to this, some marketers have tried dubious sponsored link-building strategies, but there are several organic strategies you may use that have shown to be successful, such as:
being mentioned in trade periodicals for the industry
locating industry contacts who would be willing to exchange your content
being a guest on a podcast
Participating in a forum or other industry community and hosting events (in person or virtual).
HARO: Help A Reporter Out
The anchor text for the backlinks is also crucial. The majority of businesses have no issue ranking for their brand name because of this. Their name will be present in most anchor text. You want your anchor text to include the keyword if you want to rank for a particular term.
Your domain authority is a number provided to you by search engines to assess the strength of your website. It ranges from 1-100. Consider it more or less like a grade. In the search results, websites with a greater domain authority are given preference, while those with a lower domain authority are more likely to appear near the bottom.
The length of time a domain name has been registered (the longer, the better), its history, the number of backlinks, and the quantity of 404 pages are all used to determine domain authority.
To maximize your domain authority and raise your position, make sure your website is technically sound and complies with SEO best practices.
Although a social media post’s interactions aren’t directly related to its page ranking, posts that receive a lot of hits will undoubtedly increase site traffic and encourage link sharing.
Because they are focused on your location, online reviews on sites like Yelp, Google My Business, and other review sites benefit local SEO. For instance, a local listing search for IT services in your area returns results. If an IT management company doesn’t provide services in your location, there is no purpose in presenting them to you. Take into account NAP (Name, Address, Phone) citations as well.
PPC (Google, Twitter, Facebook, LinkedIn)
You’re probably thinking, “This should be about SEO!” Well, an effective pay-per-click (PPC) campaign includes SEO and vice versa. PPC can assist in driving traffic to your site when it is still in its infancy.
If you have quality content that you are promoting with PPC, more people will visit your site, which will increase the number of backlinks to it and other ranking variables.
Together, on-page and off-page SEO can raise a website’s position in search results. You’ll be well on your way to gaining backlinks, enhancing your domain authority, and managing your off-page SEO by concentrating on what you can manage right now, which is creating high-quality content that is supported by high-quality on-page SEO.
You want to know more about SEO. Check out our thorough SEO survival guide and download a copy to keep on hand whenever you post content to your website or blog.