What Is White Hat SEO?
“White hat SEO” refers to SEO techniques that won’t break the rules set by Google and other major search engines. White hat SEO is the opposite of Black hat SEO.
In general, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while keeping your website’s integrity and following the search engine’s terms of service.
Google says that these strategies don’t go against their rules. Here are some examples of white hat SEO:
- Providing content and services of high quality
- The site loads quickly and works well on mobile devices.
- Using meta tags that are detailed and full of keywords
- Making your site easy to navigate
Why is It Important to Use White Hat SEO Techniques?
If you don’t only use White Hat SEO techniques, Google and other search engines could ban your site.
As the most popular search engine, Google is used by billions of people every day, and each visit is a chance for someone new to find your site.
Google is an undeniably powerful way to get people to visit your website, and if you get banned, that traffic and even business can drop by a lot.
Think about how much work you put into your website and what it would be like if it was banned from the most popular search engine on the web.
Worse yet, once you’ve been banned from Google, there’s no guarantee they’ll let you back in. The effects of being banned from Google for life would be huge.
Why do that? Webmaster Guidelines has a full list of SEO techniques that Google approves of. Google’s Webmaster resources are the best place to learn about “white hat” SEO techniques.
Should You Use White Hat SEO Methods?
Using White Hat SEO practices is the best way to make a website or business that is ethical and successful in the long run.
Here are some steps you should take to make sure that all of your SEO techniques are white hat.
Offer content and services of good quality
Make good content that meets the needs of your visitors and helps them solve their problems. Use SEO keyword research tools to find out which keywords should be used to optimize your site’s content.
Then, focus on using those keywords in great content, like how-to articles and videos, that matches the intent of the keyword and your end user.
Use Meta tags that are detailed and full of keywords
Follow best practices when writing meta descriptions for each page on your website to help search engines and users find your content.
Make it easy to get around on your site.
Be careful when setting up the Information Architecture of your site. Websites that are easy to use tend to do better in organic search results as well.
- How Search Engines Work and What is the Point of a Search Engine Algorithm?
- What is Seo and How Do Search Engines Actually Work?