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What is SEO & Why is It Important?

What is Seo & Why is It Important?

You’ve probably heard of SEO, and if you haven’t, you can look up a quick definition on Wikipedia. However, knowing that SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results” doesn’t help you answer important questions about your business and website, such as:

  1. How do you “optimize” your site or the site of your business for search engines?
  2. How do you make it easy for people to find your site’s content through an organic search?
  3. How can you figure out how much time to put into SEO?
  4. How can you tell the difference between “bad” or harmful SEO advice and “good” SEO advice?

As a business owner or employee, you might be interested in how you can use SEO to get more relevant traffic, leads, sales, and, in the end, revenue and profit for your business. This guide will be mostly about that.

What’s the Point of SEO?

Many, many people look for things. That traffic can be very helpful for a business, not just because there is a lot of it, but also because there are a lot of people who are looking for very specific things.

If you sell blue widgets, would you rather buy a billboard so that anyone with a car in your area can see your ad, whether they will ever be interested in blue widgets or not, or show up every time someone in the world types “buys blue widgets” into a search engine?

why is seo important

Most likely the second, because those people are standing up and saying they want to buy something you sell. People are looking for all kinds of things that have something to do with your business.

Aside from that, your potential customers are also looking for all sorts of things that only have a loose connection to your business. These give you even more chances to connect with those people, answer their questions, help them solve their problems, and become a reliable resource for them.

Are you more likely to buy widgets from someone you’ve never heard of or from a trusted source that you’ve used the last four times you went to Google for help with a problem?

What Works to Get People to Visit Your Site From Search Engines?

First, it’s important to know that most of the search engine traffic in the world comes from Google (though there is always some flux in the actual numbers).

This may vary by niche, but Google is likely the leader in the search results you want your business or website to show up in. The best practices in this guide will help your site and its content rank well in Google and other search engines, too.

Search results are always changing, no matter what search engine you use. Google has recently changed a lot about how they rank websites based on the names of different animals, and many of the easiest and cheapest ways to get your pages to rank in search results have become very risky.

What works, then? How does Google decide which pages to show when people search for something? How do you get so many people to visit your website?

Google’s algorithm is very complicated, and if you want to learn more about how Google ranks sites, I’ll give you some links at the end of this section. But, at a very high level:

why is seo important

  1. Google looks for pages that have good, relevant information about what the searcher is looking for.
  2. They figure out how relevant your website is by “crawling” (or reading) its content and using an algorithm to figure out if it is relevant to what the searcher is looking for, mostly based on the keywords it has.
  3. They figure out “quality” in several ways, but the number and quality of links to your page and your site as a whole are still very important.
  4. To put it very simply, if the only sites that link to your blue widget site are blogs that no one else has linked to, and my blue widget site gets links from trusted places that get linked to often, like CNN.com, my site will be more trusted (and assumed to be of higher quality) than yours.

Google’s algorithm is taking into account more and more factors to decide where your site will rank, such as:

  • What do people do when they visit your site (Do they find what they need on your site and stay there, or do they go back to the search page and click on another link? Or do they just ignore your listing in the search results and never click through?)
  • How fast your site loads and how “mobile friendly” it is are important.
  • How much unique content do you have (versus very “thin” low-value content or duplicate content)

Google’s algorithm looks at hundreds of factors to decide how to rank search results, and it is always being updated and improved.

The good news is that you don’t have to be an expert on search engines to show up in search results for valuable terms. We’ll go over tried-and-true best practices for optimizing websites for search that can help you get targeted traffic through search without having to figure out how one of the most valuable companies in the world does what it does best.

Also Read:

I am the Senior Team Leader and SEO Specialist at News Degree. I am responsible for editing and publishing content on the website. Specifically, I am an expert in covering stories on celebrities and other public figures in the entertainment industry.


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